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Hello,
my name is Chris and this is my resume

About Me

Seasoned digital marketing professional with a focus in search marketing, mobile user acquisition, & data analysis. Most recently, I attended the Data Analytics Bootcamp at UC Berkeley Extension, where I took a deep dive into Python, pandas, MySQL, VBA, & machine learning. I'm looking to meet & network with other creatives who are interested in data analytics, machine learning, crazy startup ideas, and other fun stuff.

Education

  • 2018-2019

    Data Analytics Bootcamp | UC Berkeley Extension

    Learned Python (Pandas, NumPy, Matplotlib, Beautiful Soup, etc.), MySQL, & the fundamentals of Machine Learning (scikit-learn)

  • 2012-2015

    Marketing Certifications | Google, Bing, & Kenshoo

    Holds certifications for Google AdWords (Search Advanced & Fundamentals), as well as Google Analytics, Bing Ads, & Kenshoo Local

  • 2014

    Front-End Web Development Course | General Assembly

    Learned HTML, CSS, & Javascript in a 10-week course

  • 2006-2010

    Political Science | UC San Diego

    Member of Pi Sigma Alpha: The National Political Science Honor Society
    Graduated with 3.7 Major GPA

Experience

Apple, Inc.
2017 - Present
Platform Specialist
  • Provide data-supported insights to clients and agencies to improve their business
  • Act as an industry advocate and analyst to surface key industry trends, and consult with clients on the potential business impact associated with these trends
Longtail Marketing Agency
2015 - 2017
Consultant
  • Longtail Marketing Agency is a digital marketing & strategic consulting agency that focuses on search engine optimization (SEO) and paid search. We improve our clients' ROI by auditing & improving their existing digital marketing assets, identifying new marketing opportunities to explore, & offering strategic consulting & ongoing management.
  • SEO case study: 107% increase in traffic after 4 months, 377% increase in avg. monthly revenue from organic search
  • PPC case study: 26% increase in conversions, 21% decrease in CPA YoY despite seasonal low
Geary LSF
2014 - Present
Senior Account Executive
  • Utilizes analytical & tactical skill sets to drive meaningful strategy & achieve client goals
  • Involved in the interview process for new hires & led trainings on a variety of subjects including Google Analytics data interpretation, Kenshoo management, & technical tracking issues
  • Member of internal task force that shapes Geary LSF’s Omni-Channel vision & mission
Geary LSF
2012 - 2014
Account Executive
  • Manages search, display, retargeting, & PLA campaigns for a portfolio of clients across all verticals
  • Holds certifications for Google AdWords (Search Advanced & Fundamentals), as well as Bing Ads, Kenshoo Local & Google Analytics
  • Achieved first place in an office-wide contest sponsored by Google (June 2013)
  • Member of multiple internal initiatives to drive continued employee education & mentorship

Contact

Email
Chris@Longtail-Marketing.com
LinkedIn
linkedin.com/in/chrisholyoake
GitHub
https://github.com/chrisholyoake

Skills

Search Engine Marketing
Data Analysis
MySQL
Pandas
HTML & CSS
Beginner
Proficient
Expert
Master

Languages

English
French

Hobbies

Drumming
Skateboarding
Fitness
Web Development

Projects

Python & Pandas

  • Visualizing_Ridesharing_Data_with_Pandas_and_Matplotlib - link
  • Pulling_Weather_Data_From_Open_Weather_Map_API - link
  • Movie Search & Dashboard - link
  • Player_Value_Analysis_using_Pandas - link

SQL

  • SQL_Exercises - link

Web Scraping

  • Beautiful_Soup_Multi_Page_Scraper - link
  • Web_Scraping_Dashboard - link

Excel & VBA

  • Bulk_Keyword_Translator_in_Google_Sheets - link
  • VBA_Looping_Through_Stock_Data - link